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Do What Matters - Ethan

ethantaotafa.substack.com · 1,683 words · saved by 1 readers

Your gifts are not just for getting ahead. If your work doesn’t ask much of you, ask more of your work.

When I was a consultant, my friends and family would ask me the same two questions: “What do you actually do” and “Do you like it?”. The first question was surprisingly hard to answer. The contrived marketing response was that we “helped the world’s most important institutions solve their hardest problems”, which of course only exacerbated confusion. The honest version was closer to living out of a suitcase endlessly revising PowerPoint slides, which obviously felt inadequate. I would always manage to come up with a satisfactory answer at family gatherings, but it bothered me that I…

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