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Prodege Hits Unicorn Status In a Changing Privacy Landscape - dot.LA

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Prodege, a market research and consumer polling startup, attained unicorn status last month thanks to a service that rewards users for completing questionnaires and making purchases on its apps and websites like Swagbucks and MyPoints.

adtech Amid a Changing Privacy Landscape, Prodege Hits Unicorn Status By Helping Companies Monetize Consumer Data Francesca Billington Francesca Billington is a freelance reporter. Prior to that, she was a general assignment reporter for dot.LA and has also reported for KCRW, the Santa Monica Daily Press and local publications in New Jersey. She graduated from Princeton in 2019 with a degree in anthropology. Jan 08 2022 Shutterstock When Apple changed its privacy rules in April 2021 to require that companies get permission before collecting user data online, retailers and digital brands were l

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