Founders: #192 Jim Casey (Founder of UPS)

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What I learned from reading Big Brown: The Untold Story of UPS by Greg Niemann. ---- Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash.I had heard stories about the company's tireless founder. He was a living legend. Jim Casey started working from the age of eleven to support a family of five.Casey began at the bottom. He speedily delivered messages and packages on foot. Casey learned about efficiency by doing.Seconds saved become minutes over the day and a few minutes each day mean big dollars.To outsiders the UPS regime has always seemed excessive.People have always bought more than they could carry, and a hundred years ago they had no cars to help them out. When Jim Casey and his partners began their delivery service, it served only department stores, and the UPS role was to complete the stores' retail transactions.Humility was one of Jim Casey's most strongly held values.Our real, primary objective is to serve. To render perfect service to our stores and their customers. If we keep that objective constantly in mind, our reward in money can be beyond our fondest dreams.Service is the sum of many little thin

[00:00:00] UPS was half a century old in 1957. In June of that year, I was a 17-year-old Californian, right out of high school, and had already secured morning employment. Still, I complained to a neighbor, who always wore a brown uniform, that I needed an afternoon job, too. Why don't you go down to United Parcel? [00:00:19] They always need guys to load and unload in the afternoons. So in June, I became a UPSer, even though I wouldn't be 18 until July. Close enough, they said, and I was assigned to load a trailer in downtown Los Angeles, starting at $1.62 an hour. In August, the company…

Founders: #192 Jim Casey (Founder of UPS)

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