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Romance is the Leading Growth Category for US Print Books This Year, NPD Says

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BookTok is contributing to the most romance gains, creating a new romance fanbase among younger readers Updated: Sep 13, 2024 Port Washington, N.Y., September 13, 2022 – When it comes to print book sales in the U.S., romance is the leading growth category so far in 2022. For the year to date through August 6, 2022, romance sales volume reached nearly 19 million units. The romance market hasn’t reached those levels since 2014, according to the The NPD Group, which recently merged with Information Resources, Inc. (IRI). Moreover, the recent growth is specific to the print format ― corresponding e-book romance sales volume has declined by 16%. The romance category is also contributing to nearly two-thirds of the overall gains for adult fiction. In fact, 5 million more units sold this year, compared to last year, and unit sales grew 40% over 2021. “While nothing is certain, we expect the romance category will continue to see elevated sales through 2023,” said Kristen McLean, books industry

BookTok is contributing to the most romance gains, creating a new romance fanbase among younger readers Port Washington, N.Y., September 13, 2022 – When it comes to print book sales in the U.S., romance is the leading growth category so far in 2022. For the year to date through August 6, 2022, romance sales volume reached nearly 19 million units. The romance market hasn’t reached those levels since 2014, according to the The NPD Group , which recently merged with Information Resources, Inc. (IRI). Moreover, the recent growth is specific to the print format ― corresponding e-book romance sales

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