How People Read Online: New and Old Findings
Looking back at findings from a series of eyetracking studies over 13 years, we see that fundamental scanning behaviors remain constant, even as designs change.
8 How People Read Online: New and Old Findings Kate Moran Kate Moran April 5, 2020 2020-04-05 Share Email article Share on LinkedIn Share on Twitter Summary: Looking back at findings from a series of eyetracking studies over 13 years, we see that fundamental scanning behaviors remain constant, even as designs change. The more things change, the more they stay the same. We recently published the 2 nd edition of our How People Read Online report , almost 15 years after the 1 st edition was published. Looking back over the findings from the 5 eyetracking studies conducted for these editions, we c
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