Anthea's Portfolio
antheatawiah.com · 486 words · saved by 3 readers
Designing digital products & experiences
Autograph OVERVIEW Autograph is a storytelling platform helping people preserve and share personal and collective histories. I pitched the team my ideas on features, brand communication and marketing to increase customer conversion and joined shortly after to implement those ideas. I led and implemented a website re-design decreasing time to value, removed engineering bottlenecks managing the site, 4x-ed ad reach through marketing landing page campaigns and designed feedback systems to create clear paths from customer feedback into product decisions. CONVERSION Increasing user signups…
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