Embrace the Shift to ‘Prosocial Media’ | WIRED
wired.com · 577 words · saved by 1 readers
Engagement and profits on social platforms are built on fomenting dissatisfaction and disinformation—but there’s a better alternative.
Today, our information feeds and social media are largely governed by algorithms optimized to maximize engagement, often amplifying the most inflammatory content. With every view, like, and share analyzed to predict and steer our behaviors, we risk becoming subjects of surveillance and manipulation rather than active participants in civic discourse. In 2025, we will start laying the groundwork for more empathetic and inclusive social networks, with the adoption of what I call “prosocial media.” This is media that doesn't just capture the attention of users but catalyzes mutual understanding…
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