Why you should write blog posts and not be a blogger

thingofthings.substack.com · 1,542 words · saved by 1 readers

I am doing Inkhaven this month, which means that (if all goes well) you’ll get to hear from me every day for the next 30 days. My posts will also be less edited than usual, especially early on in the month. In a triumph of optimism, I’m assuming I will be able to develop a backlog and then edit my posts more thoroughly later in the month. As Inkhaven begins, I thought it would be a good time to talk about whether you should blog regularly. No. ...okay, this is really not an ideal take to have in front of the surprisingly large number of people who have paid an eyewatering amount of money for me to tell them their blog posts are bad.1 So I will elaborate. “When you fully unpack any job, you’ll discover something astounding: only a crazy person should do it.” Perhaps people who work any job think this, but I think “Substacker” is a job you’d have to be unusually crazy to want to do. I have to come up with something novel to say three times a week (or ideally more—I’d be a more popular Su

The other problem with Substacking is that no one will click on posts without a photo so you have to illustrate everything with barely related stock photos. It’s just undignified. Photo by Andrew Neel on Unsplash. I am doing Inkhaven this month, which means that (if all goes well) you’ll get to hear from me every day for the next 30 days. My posts will also be less edited than usual, especially early on in the month. In a triumph of optimism, I’m assuming I will be able to develop a backlog and then edit my posts more thoroughly later in the month. As Inkhaven begins, I thought it would be…

Why you should write blog posts and not be a blogger

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