Networks, Crowds, and Markets: A Book by David Easley and Jon Kleinberg

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In recent years there has been a growing public fascination with the complex "connectedness" of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet and the Web, in the ease with which global communication now takes place, and in the ability of news and information as well as epidemics and financial crises to spread around the world with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which each of our decisions can have subtle consequences for the outcomes of everyone else.

Networks, Crowds, and Markets: A Book by David Easley and Jon Kleinberg High School Dating (Bearman, Moody, and Stovel, 2004) (Image by Mark Newman) Corporate E-Mail Communication (Adamic and Adar, 2005) . Trails of Flickr Users in Manhattan (Crandall et al. 2009) Prediction Market for the 2008 U.S. Presidential Election (Iowa Electonic Markets, 2008) Networks, Crowds, and Markets: Reasoning About a Highly Connected World By David Easley and Jon Kleinberg In recent years there has been a growing public fascination with the complex "connectedness" of modern society. This connectedness is found

Networks, Crowds, and Markets: A Book by David Easley and Jon Kleinberg

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