Uber’s About-Face - by Ariella Steinhorn - Hard Reset
hardresetmedia.com · 1,537 words · saved by 1 readers
Fearing the impact of autonomous vehicles to their business, Uber pursues an unlikely ally: taxis.
When I began working for Uber in 2014, many parts of the job were unusual. One day we were assigned burner phones with fake names, so that we could order Lyfts, learn about how the Lyft drivers were paid, and ultimately convert drivers from Lyft to Uber. Next we were taught how to track the trips of literally anyone with an account, just by searching their cell phone number in a database. The idea here was to allow crisis communications staff to figure out what happened during a trip that may have gone awry; but for a long time, there were no guardrails on that database. One could, like a…
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