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Mere Exposure Effect - The Decision Lab

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The Mere Exposure Effect or familiarity principle, explains our tendency to develop a preference for something merely due to being familiar with it.

Why do we prefer things that we are familiar with? The Mere Exposure Effect , explained. Bias Where this bias occurs Where this bias occurs Individual effects Systemic effects Why it happens Why it is important How to avoid it FAQ How it all started How it affects product The mere exposure effect and AI Example 1 Example 2 Summary Related TDL article What is the Mere Exposure Effect? The mere exposure effect describes our tendency to develop preferences for things simply because we are familiar with them. For this reason, it is also known as the familiarity principle. Where this bias occurs Co

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