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Startup Finance for Founders — Part I, Accounting by Peter Reinhardt

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When we started Segment, we knew nothing about business finance. My background was in aerospace engineering, and my co-founders came from computer science and design. Beyond the hilariously overcomplicated spreadsheet we used to manage grocery bills as roommates, we really had no experience in finance when we started the company. In the past 2 years Segment has grown from 4 to 60 people, signed up thousands of customers, and raised $44m over a few rounds of financing. Out of necessity we’ve learned the basics of accounting, invoicing & contracts, billing periods, bank account structures, strategic finance and growth models. But it’s been hard to piece together. Bits and pieces from accountants, lawyers, our CFO and reading a random book or two off Amazon that looked promising. Although startups have developed a culture of sharing learnings, finance generally remains pretty hush hush. Notable exceptions are Everpix’s eye-opening post-mortem, Baremetric’s Open Startups, Mattermark’s comp

Startup Finance for Founders — Part I, Accounting January 8, 2016 When we started Segment , we knew nothing about business finance. My background was in aerospace engineering, and my co-founders came from computer science and design. Beyond the hilariously overcomplicated spreadsheet we used to manage grocery bills as roommates, we really had no experience in finance when we started the company. In the past 2 years Segment has grown from 4 to 60 people, signed up thousands of customers, and raised $44m over a few rounds of financing. Out of necessity we’ve learned the basics of accounting, inv

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