Dairy-Free Milk Sales in Decline as Americans Choose Cow’s Milk - Bloomberg
Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world Americas+1 212 318 2000 EMEA+44 20 7330 7500 Asia Pacific+65 6212 1000 Alternative milks entered the mainstream in force in the 2010s. Now customer preferences are shifting again. Listen 8:59 Catalina Costa had been drinking almond and cashew milk for almost a decade when she took a closer look at the ingredients. Although plant-based milks have long benefited from a vague health halo, the 32-year-old in Chicago says she was surprised to see a long list of additives that she couldn’t pronounce, plus virtually no protein. For the first time in years, she closed the alt-milk grocery case and put classic cow’s milk in her shopping cart instead. “I was trying to eat less processed foods,” she says. “I ended up switching to dairy milk because that’s just one ingredient.” She’s not the only one. Retai