The ultimate font face-off: Serif vs sans serif in the psychological battle of font personalities — Type Tasting
Times New Roman or Calibri? Does changing your font make a difference? Sarah Hyndman has been measuring your emotional response to fonts since 2013. In her latest research she shows that changing from a serif to a sans serif font signals a change in your tone of voice. This will have emotional impac
Times New Roman or Calibri? Does changing your font make a difference? By Sarah Hyndman 16th February 2023 Dive into the ultimate showdown in the world of fonts: serif vs sans serif. This is a psychological battle of typeface personalities. I asked you to pit Times New Roman and Calibri against each other. Which came out on top? Letters are squiggles on a page or a screen. You’re not meant to notice them. It’s their job to be unobtrusive as they spell out the words you read. Not to call attention to themselves and to be in the spotlight by appearing in an article like this. Your brain…
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