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PMF First, Paid Marketing Later - Blume Ventures

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In this snippet, Harish discusses the importance of achieving Product-Market Fit (PMF) and how rushing into paid marketing before establishing a paying customer base can amplify existing inefficiencies. PMF means organic growth. People can’t stop talking about you, and they use you frequently. Until you reach this point, please don’t do any growth or marketing, don’t listen to anybody, and don’t spend money on Facebook and Google Ads. They are useless. The mistake most people make once they raise funds is to use Google and Facebook ads immediately because this hides many inefficiencies already in your product. Remember, marketing is a loudspeaker. It will amplify goodness, but it will also amplify nonsense. If your features are bad or your customer service is not up to the mark, marketing will amplify all of that. It will take whatever you have and 10X that in the public. This is truer if you are a B2C company. Then, the amplification is 10X-20X. This is why make sure you have PMF befo

In this snippet, Harish discusses the importance of achieving Product-Market Fit (PMF) and how rushing into paid marketing before establishing a paying customer base can amplify existing inefficiencies. PMF means organic growth. People can’t stop talking about you, and they use you frequently. Until you reach this point, please don’t do any growth or marketing, don’t listen to anybody, and don’t spend money on Facebook and Google Ads. They are useless. The mistake most people make once they raise funds is to use Google and Facebook ads immediately because this hides many inefficiencies…

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