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Garri Design

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GARRI TONAKANYAN WORK ABOUT CONTACT Yandex Bank Taking the job as the third designer in the Fintech department I launched its first banking app, led the design of payment and credit streams, introduced innovative money transfer flow and shaped our design system Years Role Scope 2021-2022 Lead Product Designer Product Strategy, UI/UX/IxD, Prototyping, Design system CHALLENGE Yandex built its ecosystem due to well-designed products while our rivals’ approach was to make theirs by acquiring similar services and stimulating their growth with enormous money investments SOLUTION We looked for ways to boost our revenue streams, but rather than working on each service’s revenue separately, we were looking for an amplifying force for all of them at once. Eventually, the Fintech division became such a solution – consumers received various offerings that made their transactions in Yandex more beneficial while the services cut expenses on payment infrastructure It was a fresh start and we had to f

Challenge Yandex built its ecosystem due to well-designed products while our rivals’ approach was to make theirs by acquiring similar services and stimulating their growth with enormous money investments Solution We looked for ways to boost our revenue streams, but rather than working on each service’s revenue separately, we were looking for an amplifying force for all of them at once. Eventually, the Fintech division became such a solution – consumers received various offerings that made their transactions in Yandex more beneficial while the services cut expenses on payment…

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