Why John Fetterman is So Good at Messaging

Every Democrat is lauding Fetterman's messaging. Here's why he's so good.

Most of the conversation around Democratic messaging is about why we suck so bad. Democratic activists and donors look longingly at Republican messaging and fall in love with former Republican action committees like the Lincoln Project. A feeling of messaging inadequacy is almost the price of admission for being a Democrat. I have written about why this narrative is incorrect — or at least more nuanced than “Repubs good, Dems bad.” However, there is an exception to this rule, and that exception has a shaved head, prefers gym shorts to suits, and once flew a ‘Legalize Marijuana’ flag on a…

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