Are Super-Apps Coming to the U.S. Market?

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Over the last decade, super-apps like WeChat, Alipay, and LINE have taken Asian markets by storm. Could similar platforms soon be coming to the U.S.? Elon Musk, Mark Zuckerberg, and other Western tech leaders have vocally shared aspirations of creating a “WeChat equivalent” — but while it’s possible that the U.S. will develop some form of super-app, it’ll likely be more super-ish than truly super. In this piece, the authors outline several key factors that have kept super-apps from taking off in the U.S., as well as recent trends that may lead some form of super-app (or rather, a super-ish app) to emerge in the American market.

Technology and analytics Are Super-Apps Coming to the U.S. Market? by Dan Prud'homme , Guoli Chen and Tony W. Tong April 27, 2023 HBR Staff/Artur Debat/kimberrywood/ Roman Kulinskiy/Getty Images Post Post Share Save Get PDF Buy Copies Print Summary . Over the last decade, super-apps like WeChat, Alipay, and LINE have taken Asian markets by storm. Could similar platforms soon be coming to the U.S.? Elon Musk, Mark Zuckerberg, and other Western ... more Leer en español Ler em português Post Post Share Save Get PDF Buy Copies Print For more than a decade, the Asian tech ecosystem has been dominat

Are Super-Apps Coming to the U.S. Market?

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