The Four Strategies - Divinations - Every
every.to · 3,474 words · saved by 1 readers
How to understand the essence of any business
There’s really only four competitive strategies: Broad + differentiated Broad + low cost Niche + differentiated Niche + low cost Of course, this might strike you as a wild oversimplification. But I want to convince you that it’s not. In fact, I believe this lens is one of the most powerful tools that any founder, operator, or investor can have. Because it cuts to the core of the two most important challenges every business has to overcome in order to succeed: why would anyone buy your product, and how can you make money selling it? Understand that, and everything else a business needs…
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