Nemesis | The Umami Theory of Value
Nemesis is a brand consultancy and forecasting studio working across strategy, language and creative direction. Founded by Emily Segal and Martti Kalliala, we help clients design for cultural complexity.
Where it Started The year was 2018. Emily, one half of the consulting duo Nemesis, was in NYC for a meeting with one of our clients, a media conglomerate famous for youth engagement who’d commissioned our firm to write a report on why young people weren’t having sex anymore. Once they understood this, they could tailor content to it…or so they thought. (What happens when sex no longer sells?). She was also in town to sit on a panel at the pre-launch of a contemporary art center adjacent to the biggest real estate development in New York’s history, not that anyone can remember what the talk…
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