Literary Sport - Fonts In Use
Visual identity and digital experience for Literary Sport, a label exploring running through culture, reflection, and personal rhythm. Designed by Mouthwash Studio, the identity is built on the tension between athletic structure and literary sensibility. A geometric logotype i
Visual identity and digital experience for Literary Sport, a label exploring running through culture, reflection, and personal rhythm. Designed by Mouthwash Studio, the identity is built on the tension between athletic structure and literary sensibility. A geometric logotype introduces a modified version of BST Ritma, featuring a distinctively cut R, establishing a precise yet expressive typographic voice. Subtle spacing and shifts in typographic behaviour reflect rhythm, pause, and movement – echoing the brand’s redefinition of performance beyond metrics and speed. The wider system…
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