Doing the Thing vs. Selling the Thing

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There’s something I’ve noticed about some people who make lots of money online—they derive the bulk of their income by selling other people on how to do something rather than doing that thing themselves. For example, consider the professional day trader who sells access to their “exclusive stock picks” rather than using those picks to get rich on their own. Or the Twitter accounts that advertise “how to make five figures a month on Twitter,” but are only able to do this by selling courses on “how to grow your Twitter following.” In both cases, these individuals have realized that there’s far more money to be made in selling the thing than in doing the thing. Compare this with someone who created a successful business, say selling t-shirts, and then sold a course on how to start an online apparel shop. That person had to spend time actually learning how to run a profitable t-shirt business. It was only after they were successful when they could sell their course. This is the playbook th

--> There’s something I’ve noticed about some people who make lots of money online—they derive the bulk of their income by selling other people on how to do something rather than doing that thing themselves. For example, consider the professional day trader who sells access to their “exclusive stock picks” rather than using those picks to get rich on their own. Or the Twitter accounts that advertise “how to make five figures a month on Twitter,” but are only able to do this by selling courses on “how to grow your Twitter following.” In both cases, these individuals have

Doing the Thing vs. Selling the Thing

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