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Judging Product Market Fit by Peter Reinhardt

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In the past few years we’ve tested many different product ideas with Segment’s customers to see what resonates with who. Finding product market fit with new product ideas is simultaneously tricky, and obvious in retrospect. And you can waste A LOT of time pursuing false positives during the tricky bits. But I’ve never had such a stark demonstration of this odd juxtaposition of tricky and obvious as a recent meeting with a large ecommerce company. We were meeting with this ecommerce company’s head of digital architecture, walking through five new concepts, testing how each one resonated with the company's needs. For the first concept, he nodded and said “mmhm, that sounds super useful.” For the second concept, he asked a clarifying question and said “wow, got it, yes I definitely understand the value.” For the third concept, he said “I see how other companies would find that super valuable, but we have an internal team that takes care of that today.” For the fourth product concept, he s

Judging Product Market Fit October 18, 2016 In the past few years we’ve tested many different product ideas with Segment’s customers to see what resonates with who. Finding product market fit with new product ideas is simultaneously tricky, and obvious in retrospect. And you can waste A LOT of time pursuing false positives during the tricky bits. But I’ve never had such a stark demonstration of this odd juxtaposition of tricky and obvious as a recent meeting with a large ecommerce company. We were meeting with this ecommerce company’s head of digital architecture, walking through five new conc

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