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Review: Good Strategy, Bad Strategy - by Rudolf Laine

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Notes from a rare book on strategy that isn't pointless.

I used to think that all generic strategy advice was pointless. After all, the point of a strategy is to achieve a thing, and to achieve a thing you just think hard about how to best do it and then work hard to do it. I said this to my friend Dewi, who said that this is mostly true, but there is an exception: Good Strategy, Bad Strategy by Richard Rumelt. Dewi was right. The book has some principles. In particular: a good strategy should include a diagnosis of the problem, an overall guiding policy, and a set of coherent actions. A laundry list of actions, a goal, or a vague idea of which…

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