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5 Shifts Redefining Design Systems in the AI Era | Figma Blog

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We talk a lot about craft—what it is, how to hone it, and how it sets products apart in a crowded market. But craft can slip as the pressure to ship faster than ever takes over. As Figma Product Manager Tara Nadella said at Schema 2025, “Speed without direction leads to divergence.” Brands that ship quickly may win on short-term output, but that speed can come at the expense of what sets products

We talk a lot about craft—what it is, how to hone it, and how it sets products apart in a crowded market. But craft can slip as the pressure to ship faster than ever takes over. As Figma Product Manager Tara Nadella said at Schema 2025, “Speed without direction leads to divergence.” Brands that ship quickly may win on short-term output, but that speed can come at the expense of what sets products apart: craft and quality. Design systems offer a way forward. By capturing a team’s decisions, standards, and context, design systems help teams push ideas further while preserving what makes their…

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