Amazon Puts Its Own “Brands” First Above Better-Rated Products – The Markup

The online giant gives a leg up to hundreds of house brand and exclusive products that most people don’t know are connected to Amazon

Share This Article Copy Link Republish It took Robert Gomez about five months to get his Kaffe coffee grinder to the big leagues in e-commerce: among the first three search results for “coffee grinder” on Amazon.com. Gomez, founder of Atlanta-based consumer goods startup 4Q Brands, said he obsessively refined his photos and description, amassed reviews from happy customers, and paid Amazon $40,000 a month on advertising to boost sales, one of the elements Amazon tells sellers will increase search ranking. Then Amazon introduced a competitor from house brand Amazon Basics and another from a bra

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