Roxana Zegan – Creative Director
I bend the rules to create cultural moments: like bringing Beggin’ back to the top of the charts - and adidas along with it; breaking the election news cycle to launch a pubic spray or selling an entire Olympics collection on tumblr. I love symmetry and music. Béton Armé BRAND DEVELOPMENT AND CREATIVE DIRECTION The New Stand BRANDING AND EXPERIENTIAL Nutrafol Women BRAND DEVELOPMENT AND CREATIVE DIRECTION Nutrafol Men BRAND WORLD flamingo BRAND DEVELOPMENT AND CREATIVE DIRECTION The Bush 2020 PRODUCT LAUNCH CAMPAIGN adidas Atelier STORE EXPERIENCE adidas Originals GLOBAL CAMPAIGN Coach BRAND RE-BOOT Wardrobe E-COMMERCE PLATFORM STRATEGY AND DESIGN Fashion Emergencies POSTER SERIES Potholes Posters UNESCO POSTER SERIES Cosmopolitan EXPERIENTIAL AND BRANDED CONTENT Wolf & Paper ART EXPERIMENT All Souls
THE BIO I am an internationally awarded Creative Director based in New York, obsessed with building brand worlds and exploring new tools in service of human centric design. I currently serve as the VP of Creative at Nutrafol, leading the brand’s creative strategy and expression and helping position the company as the clear category leader. More than a decade ago I founded Wolf & Paper, a creative lab where I explore projects that blend art, commerce and emerging technology. It has been a space for self expression, experimentation and for testing freely with the fundamental blocks of my…
saved by
related reading
- Craft, engineered · wildcraft.wild.as
- Adam Ho, I.S.P. — Independent Studio Practiceadamho.com
- Yeji's Worldyejis.world
- Abhijit Rout – Creative Designerabhijitrout.in
- cur8d.clubcur8d.club
- Tobias van Schneider — Creative Directionvanschneider.com
- Grace Chuang Creativegracechuang.me
- wild. creating digital products for brands.wild.as
- Tracy Matracyma.com
- Brandon Lal - Product Designerbrandonlal.com
- OFF+BRAND. | Global Creative & Technology Studioitsoffbrand.com
- Camp Studioscampstudios.com