abtest.design

Curated collection of A/B test results from best-in-class apps

How your free trial works Blinkist • +23% trial signups 30-Day Guest Pass Headspace • +7% new signups Clearer pricing estimate Uber • double-digit increase in rides per user Decoupling streaks from daily goals Duolingo • +40% learners on a streak Onboarding with multi-intent queries Headspace • +10% free trial conversion Streamlining checkout process HotelTonight • +15% conversions Free trial only for annual subscription Moonly • +39% conversion rate Social validation Headspace • +3% survival rate of free trial users Payramp, not Paywall Slopes • +25% trial…

saved by

• Sahil Patel
• Bonnie Chin
• Bo Lau
• Ahmet Dedeler
• Jacob McDaniel

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