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The One Who Defines the Category Wins the Category

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How SaaS Founders Can Create Category Leadership

The One Who Defines the Category Wins the Category How SaaS Founders Can Create Category Leadership David Sacks Dec 16, 2019 50 1 Share No objective is more important for SaaS founders than early category leadership. Over 75% of the market cap in a software category typically goes to the category leader. VCs know this, so funding disproportionately flows to startups that can lay claim to early category leadership. Perception often becomes reality, as the startup with the most resources to spend on sales and marketing builds the largest subscriber base, which gives it more resources. This virtu

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