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The real winner of the Ozempic craze? Big Pharma | Dazed

dazeddigital.com · 1,593 words · saved by 1 readers

It’s almost impossible to imagine a world without beauty standards. But while they may seem like an inescapable part of life, they don’t appear out of thin air. They’re the product of a series of historical and material conditions driving what we collectively come to value in society. And under capitalism, the profit-motivations of the market mean we’ll continue to be trapped in the endless cycle of constantly fluctuating beauty standards calling for BBLs one day and Ozempic shots the next. The history of companies manufacturing new beauty standards, particularly for women, in order to make a profit is well-documented. In the mid-1910s, Gillette, looking to widen their audience, launched the first razor marketed to women and initiated the expectation of hairless legs and underarms that would continue for the next 100 years. Prior to the release of the women’s razor, there were no cultural expectations that body hair was unhygienic or unattractive. Gillette did not meet demand, it creat

It’s almost impossible to imagine a world without beauty standards. But while they may seem like an inescapable part of life, they don’t appear out of thin air. They’re the product of a series of historical and material conditions driving what we collectively come to value in society. And under capitalism, the profit-motivations of the market mean we’ll continue to be trapped in the endless cycle of constantly fluctuating beauty standards calling for BBLs one day and Ozempic shots the next. The history of companies manufacturing new beauty standards, particularly for women, in order to make a

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