flâneur

Explaining the complex world of channel partners in cybersecurity and looking at their past, present, and future

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Welcome to Venture in Security! Before we begin, do me a favor and make sure you hit the “Subscribe” button. Subscriptions let me know that you care and keep me motivated to write more. Thanks folks! Thanks for supporting Venture in Security! Pledge your support A startup’s growth potential is often constrained by its access to capital, the ability to attract the right talent, and the systems and processes it puts in place, among many other factors. Getting from $0 to $1M ARR can be done solely because the founders are true hustlers; growing from $1M to $10M can be achieved by expanding the company’s sales force. Going to $100M and above in annual recurring revenue while only relying on internal resources is hard, often not possible, and generally unnecessary because of the presence of important market players - channel partners. Channel partnerships are not a cybersecurity invention: they are a critical part of the distribution network for all kinds of products and services. Take Shop

Welcome to Venture in Security! Before we begin, do me a favor and make sure you hit the “Subscribe” button. Subscriptions let me know that you care and keep me motivated to write more. Thanks folks! A startup’s growth potential is often constrained by its access to capital, the ability to attract the right talent, and the systems and processes it puts in place, among many other factors. Getting from $0 to $1M ARR can be done solely because the founders are true hustlers; growing from $1M to $10M can be achieved by expanding the company’s sales force. Going to $100M and above in annual…

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