How Roblox Grows: From Virtual Playground to Global Empire
Lessons on steadfast vision, platform building, vertically-integrated ecosystems, community as the product, and a peak into what a virtual country looks like
👋 Welcome to Digital Native—weekly writing about how technology shapes humanity, and vice versa. If you haven’t subscribed, join 45,000+ weekly readers by subscribing here: Hey Everyone 👋 , This week’s piece is a unique one: it’s a deep-dive into a single company, Roblox. I’ve written about Roblox many times before, as it touches on many recurring themes in Digital Native: the blurring lines between social and gaming; creator platforms; internet-native work; Gen Z—and even Gen Alpha, the younger generation of digital natives. But I’ve never gone into such depth on Roblox. When Jaryd…
related reading
- "Insane Companies No One (Everyone) Talks About" Episode #3: Robloxjulieyoung.substack.com
- Roblox - Wikipediaen.wikipedia.org
- How to Make a Roblox Game That's Fun and Profitablegamedesignskills.com
- David Senra: David Baszucki, Robloxdavidsenra.com
- Roblox is Already the Biggest Game In The World. Why Can't It Make a Profit (And How Can It)? - MatthewBall.comatthewball.co
- I Know a Place | Broadcastpioneerworks.org
- Reflections & Lessons Learned from Roblox, After More Than a Decade of Partnershipfirstround.com
- Roblox: Inflated Key Metrics For Wall Street And A Pedophile Hellscape For Kids – Hindenburg Researchhindenburgresearch.com
- Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming | Acquiredacquired.fm
- Big Ideas in Tech for 2023: An a16z Omnibus | Andreessen Horowitza16z.com
- Where are the builders? | near.blognear.blog
- The Great Online Gamenotboring.co