About frequency controls for reservation | Meta Business Help Centre
Reservation campaigns allow you to control how often your ad is shown to a person and enables you to book your brand campaigns in advance with a fixed cost per impression (CPM). When booking your reservation campaign, you'll have two options to choose from for your frequency controls. These controls are target frequency and frequency cap. Note: Target frequency is a new frequency control and the default frequency control for reservation campaigns. Target frequency will be replacing increased average frequency as a frequency control. Target frequency helps you achieve an average weekly frequency. You can set the average number of times per week that you want people to see your ads. This frequency is for campaigns that are seven days or longer. Target frequency is best for campaigns between two to four weeks. For longer ad campaigns, you'll need to simulate your campaign's lifetime outcomes by testing different budget, campaign durations and frequency controls. Let's say that you want to
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