Evaluating Visualizations for Inference and Decision-Making (Jessica Hullman’s talk in the Columbia statistics seminar next Monday) | Statistical Modeling, Causal Inference, and Social Science

Research and development in computer science and statistics have produced increasingly sophisticated software interfaces for interactive visual data analysis. Data visualizations have also become ubiquitous for communication in the news and scientific publishing. Despite these successes, our understanding of how to design effective visualizations for data-driven decision-making remains limited. Design philosophies that emphasize data exploration and hypothesis generation can encourage pattern-finding at the expense of quantifying uncertainty. Designing visualizations to maximize perceptual accuracy and self-reported satisfaction can lead people to adopt visualizations that promote overconfident interpretations. I will motivate a few alternative objectives for measuring the effectiveness of visualization, and show how a rational agent framework based in statistical decision theory can help us understand the value of a visualization in the abstract and in light of empirical study results

Research and development in computer science and statistics have produced increasingly sophisticated software interfaces for interactive visual data analysis. Data visualizations have also become ubiquitous for communication in the news and scientific publishing. Despite these successes, our understanding of how to design effective visualizations for data-driven decision-making remains limited. Design philosophies that emphasize data exploration and hypothesis generation can encourage pattern-finding at the expense of quantifying uncertainty. Designing visualizations to maximize perceptual acc