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TL;DR: In a world that runs on instant gratification, books…especially the dense, complicated kind…have staged a surprising comeback. But is it actually surprising? Just a few years ago, talking about Heidegger at a party would've been social suicide. This week, Hailey Bieber's pulling out philosophy books for lols in a Vogue video. Yes, it’s satire. But it’s also not. Dua Lipa has a library in her house, runs a wildly popular book club, and has become, says The Guardian (and me) our generation’s best literary interviewer. Big fashion influencers are also branching out into book clubs, taking their brand partnership muscle with them (see Lizzy Hadfield’s Buffy’s Book Club x J.Crew). So is Miu Miu, who also ran a global brand activation last summer giving away female-authored modern classics (see Luxury Endless’ TikTok vid below in Covent Garden, London). Marc Jacobs posts selfies with high-brow novels. Loewe created a $590 classics set. Reading retreats are selling out like Glasto tic

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• Dharmik Parmar