How faceless K-pop idols are creating a buzz in South Korea | by Sangmin Kim | Medium

As Tae-hoon Lee sat in the hair salon getting a haircut, he heard the faint sound of a song echoing through the establishment from a speaker — one that he wrote and produced — and he was thrilled. It was clearly K-pop in its style and traits, including the cute voices of excited girls singing along in a fast-paced tempo. “You gotta be kidding, kidding, yes, ah yeah ah yeah,” the song repeated in its catchy chorus. Isegye Idol’s “Kidding” isn’t out of the ordinary for those who’re familiar with K-pop. The sound is reminiscent of a popular girl group called TWICE, among many other girl groups who appeal to the listener with likable charm. Lee himself had also written a song for a popular K-pop girl group called IZ*ONE in the past, so he had experience with working with the typical structure of girl group music. The song’s music video also has many K-pop characteristics, like synchronized choreography and flashy sets and outfits. In theory, there’s nothing too crazy about this song or gro

As Tae-hoon Lee sat in the hair salon getting a haircut, he heard the faint sound of a song echoing through the establishment from a speaker — one that he wrote and produced — and he was thrilled. It was clearly K-pop in its style and traits, including the cute voices of excited girls singing along in a fast-paced tempo. “You gotta be kidding, kidding, yes, ah yeah ah yeah,” the song repeated in its catchy chorus. Isegye Idol’s “Kidding” isn’t out of the ordinary for those who’re familiar with K-pop. The sound is reminiscent of a popular girl group called TWICE, among many other girl groups wh