Why People Really Buy Your Products
New episode of my podcast is now live! I went deep with April Maclean, Late Checkout’s head of community on her favorite community-based products. Totally worth the listen. I learned a lot. You can listen on Spotify and Apple. It’ll be live on YouTube on Monday (subscribe here so you don’t miss it) New update: For those that want to go deeper than reading this newsletter or listening to the pod, we set up a FREE community called Late Checkout Land. It’s for people who want to become idea generation machines with community based products. Doesn’t that sound like you? Applications are here. It’s worth looking into. Why? Because they reinforce identity. And identity is a hell of a drug. The old way of building of business was: “How do I get potential customers from landing on the website to making a purchase?” It was all about the purchase. The new way is an identity-centric journey. “How do I take the customer from where they are now to where they want to go soon while deepening their id
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