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Generative AI | Business & Information Systems Engineering

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Tom Freston is credited with saying “Innovation is taking two things that exist and putting them together in a new way”. For a long time in history, it has been the prevailing assumption that artistic, creative tasks such as writing poems, creating software, designing fashion, and composing songs could only be performed by humans. This assumption has changed drastically with recent advances in artificial intelligence (AI) that can generate new content in ways that cannot be distinguished anymore from human craftsmanship. The term generative AI refers to computational techniques that are capable of generating seemingly new, meaningful content such as text, images, or audio from training data. The widespread diffusion of this technology with examples such as Dall-E 2, GPT-4, and Copilot is currently revolutionizing the way we work and communicate with each other. Generative AI systems can not only be used for artistic purposes to create new text mimicking writers or new images mimicking

Generative AI Catchword Open access Published: 12 September 2023 Volume 66 , pages 111–126 ( 2024 ) Cite this article You have full access to this open access article Download PDF Save article View saved research Business & Information Systems Engineering Aims and scope Submit manuscript Generative AI Download PDF 1 Introduction Tom Freston is credited with saying “Innovation is taking two things that exist and putting them together in a new way”. For a long time in history, it has been the prevailing assumption that artistic, creative tasks such as writing poems, creating software, designing

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