Détournement
A détournement (French: [detuʁnəmɑ̃]), meaning "rerouting, hijacking" in French, is a technique developed in the 1950s by the Letterist International, and later adapted by the Situationist International (SI), that was defined in the SI's inaugural 1958 journal as "[t]he integration of present or past artistic productions into a superior construction of a milieu. In this sense there can be no situationist painting or music, but only a situationist use of those means. In a more elementary sense, détournement within the old cultural spheres is a method of propaganda, a method which reveals the wearing out and loss of importance of those spheres."
Détournement - Wikipedia Jump to content From Wikipedia, the free encyclopedia Artistic style A Marlboro cigarette advertisement on a billboard détourned by the group BUGAUP , by defacing the cowboy image and modifying the text to read "It's a bore." Part of the Politics series on the Situationist International " It is forbidden to forbid " Concepts Anti-art Class consciousness Class struggle Communism Dérive Détournement General strike Internationalism Psychogeography Recuperation Situation (Sartre) Situationist prank Spectacle Unitary urbanism Workers' council World revolution People Michèle
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