Rewarding bad behavior

we’ve all been there: make a dinner reservation, arrive on time, table isn’t ready, “please go wait at the bar,” waste $50 enduring the restaurant’s mistake. this is called rewarding bad behavior and it’s a side effect of being a Sucker. a few more examples to get you fired1 up: last week at TRMNL our launch campaign started glitching out and there was nothing i could do because i do not work at Kickstarter. prospective Backers emailed, DM’d, and commented that our inventory was gone or they got an error during checkout. insult to injury, we coordinated 2 paid marketing campaigns that day and our traffic was higher than usual. after 36 hours it was resolved and Kickstarter offered extra time on our 30-day campaign to recoup lost funds. i explained that they should not benefit from their mistake, we’ll switch to Indiegogo instead, and refused the offer. the next day Kickstarter sent another pitch: they’ll feature us on next week’s tech newsletter. offer accepted. we were #3 on the listi

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• Kunal Mishra