Apple Is Scaling Back Plans for AI-Based Health Coach Service - Bloomberg

archive.today webpage capture Saved from history←priornext→ 5 Feb 2026 23:21:23 UTC All snapshots from host www.bloomberg.com WebpageScreenshot sharedownload .zipreport bug or abuseBuy me a coffee Skip to content The Company & its Products Bloomberg Terminal Demo RequestBloomberg Anywhere LoginCustomer Support Subscribe Apple: Earnings AAPL Avoids AI Panic Creative Apps Bundle App Store Fight iPhone 17 Line AirPods Pro 3 Technology Apple Is Scaling Back Plans for New AI-Based Health Coach Service By Mark Gurman February 5, 2026 at 10:57 PM UTC Save Translate Listen 3:40 Apple Inc. is scaling back plans for a virtual health coach, according to people with knowledge of the matter, part of an effort to rethink how the company approaches the burgeoning market for wellness services. The initiative, code-named Mulberry, was wound down in recent weeks, according to the people, who asked not to be identified because the move wasn’t public. Apple now plans to take some of the features it h

archive.today webpage capture Saved from history←priornext→ 5 Feb 2026 23:21:23 UTC All snapshots from host www.bloomberg.com WebpageScreenshot sharedownload .zipreport bug or abuseBuy me a coffee Skip to content The Company & its Products Bloomberg Terminal Demo RequestBloomberg Anywhere LoginCustomer Support Subscribe Apple: Earnings AAPL Avoids AI Panic Creative Apps Bundle App Store Fight iPhone 17 Line AirPods Pro 3 Technology Apple Is Scaling Back Plans for New AI-Based Health Coach Service By Mark Gurman February 5, 2026 at 10:57 PM UTC Save Translate Listen 3:40 Apple Inc. is scaling b