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Vanguard as a Demand-Side Mystery - Commoncog

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Join 8,000+ sharp investors and operators like yourself, and we'll send you a collection of Commoncog's best articles right away: Note: This is Part 3 in a short series of essays on Understanding Customer Demand. Read Part 2 here. In Part 1 of the Demand Series, I introduced you to Amy Hoy and Alex Hillman’s Sales Safari — the technique that I used to get good at the skill of demand. Sales Safari teaches you who to target as a customer, and why they buy. In Part 2 we explored the Jobs to be Done (JTBD) framework, which explains how your best-fit customers buy ... and how to influence their buying journey. Taken together, these two frameworks give you a pretty powerful toolkit for running sales, marketing, and product. And of course they would — the two frameworks are basically pure expressions of this skill of demand. At the end of Part 2, I presented you with the setup for a mystery: Let’s talk about that last bit. When a venture capitalist or a startup advisor says things like “sell

Vanguard as a Demand-Side Mystery - Commoncog --> This is part of the Market topic cluster, which belongs to the Business Expertise Triad . Business Thinking Vanguard as a Demand-Side Mystery By Cedric Chin Table of Contents The thought of business school make you go ‘eww’? You’re in good company. 9,000+ investors and operators read Commoncog to sharpen their business acumen ... WITHOUT going back to school. Sign up for our newsletter and get a weekly dose of good business thinking (no BS guaranteed): Subscribe Note: This is Part 3 in a short series of essays on Understanding Customer Demand .

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