The next wave of celebrity empires will be creative agencies.

As a page that covers a lot of consumer news, we’ve long been immersed in the world of celebrity-founded brands - especially in beauty. We've tracked their launches and new releases, and debated which ones are built to last and which ones were built just to be built. You know the gist. But over the past six months, we’ve constantly been wondering what’s next. That is, where are top celebrities turning their attention to now? What’s the next frontier for star-powered business ventures? Over the second-half of last year, we were staying very tuned to all the celebrities launching their own production companies. Last year, Maude Apatow and Olivia Rosenbloom launched Jewelbox Pictures. Earlier this year, Tom Holland announced Billy17, a production company under a producing deal with Sony. And also this year, Stormzy launched Merky Films, kicking off with a short film called Big Man: All of this makes sense. It’s about control - over creative output and over storytelling. It’s also a clear

As a page that covers a lot of consumer news, we’ve long been immersed in the world of celebrity-founded brands - especially in beauty. We've tracked their launches and new releases, and debated which ones are built to last and which ones were built just to be built. You know the gist. But over the past six months, we’ve constantly been wondering what’s next. That is, where are top celebrities turning their attention to now? What’s the next frontier for star-powered business ventures? Over the second-half of last year, we were staying very tuned to all the celebrities launching their own produ