The Problem With Flat Design, According To A UX Expert
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens Enter The 2016 Innovation By Design Awards now through May 5! As a user experience expert at Nielsen Norman Group, Kate Meyer has watched a lot of people use a lot of websites. But her favorite quote comes from a young adult–under 25–talking recently about navigating a flat web design: “I don’t [know what’s a link]. I just start clicking and praying that it works.” It’s a funny and telling comment, and it reveals that a lot of research remains to be done about whether young people intuitively understand flat UI better than their parents–and, even if they do, whether designers should design specifically for young people based on the idea that they’re better at navigating flat design. “There’s an underlying assumption that flat UIs are targeted at millennials,” Meyer writes. “So it’s okay if older users don’t quite ‘get’ how to use flat UIs, these designers ar
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