The 2 Hour Writer
99% of the population have not developed themselves to the point of being free from — or in control of — their ego. That is the foundation of capturing and holding attention. Poking your reader’s ego. Feeding it = making them feel “good.” Starving it = making them feel “bad.” If you can take people on an emotional journey of love, hate, excitement, deceit, calmness, and any other emotion that eventually ends in a benefit for their life — you have mastered the art of content creation. Dan's 10 Commandments Of Capturing Attention As you are scrolling through social media or just reading content in general — try to keep an eye out for these tactics being used. That is the best way to solidify this information in your head. Notice when your attention is being captured and question “why.” There are many ways to capture attention. I’ve found these to be the most replicable and practical (number 8 is the most important): 1) Specific Numbers Using numbers in your hooks, headlines, or tweets wi
99% of the population have not developed themselves to the point of being free from — or in control of — their ego. That is the foundation of capturing and holding attention. Poking your reader’s ego. Feeding it = making them feel “good.” Starving it = making them feel “bad.” If you can take people on an emotional journey of love, hate, excitement, deceit, calmness, and any other emotion that eventually ends in a benefit for their life — you have mastered the art of content creation. Dan's 10 Commandments Of Capturing Attention As you are scrolling through social media or just reading content
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