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How Tinder drives over $1.6 billion in revenue | by Rosie Hoggmascall | UX Collective

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Tinder generated over $1.6 billion in revenue in 2021, 17% up from the year before. What’s mind-blowing, is that it is only the 5th most lucrative dating app out there… Despite being a measly number 5 (kidding), with 75 million monthly active users and 9.6 million subscribers (as of 2021) there’s a huge amount to learn from Tinder when it comes to monetization, UX, pricing and user segmentation. I’ll cover each one-by-one below, and uncover how Tinder manages to monetise so darn well. A quick side note: I’d highly recommend listening to Lenny’s Podcast episode with ex-CPO at Tinder, Ravi Mehta. The episode is amazing and it’s what drove me to jump back into Tinder (despite being happily taken) in the name of UX research. Similar to Bumble, Tinder allows users to experience core functionality before pushing them to pay. I’m able to journey through onboarding and swipe on some profiles before any paywalls. The reason for this is that you don’t want to stop users from reaching the magic m

Member-only story UX Product Design Growth Monetization Dating How Tinder drives over $1.6 billion in revenue UX lessons from the 5th most lucrative dating app Rosie Hoggmascall 7 min read · May 5, 2023 -- 1 Listen Share Get these a week early at growthdives.com ✨ Press enter or click to view image in full size Tinder generated over $1.6 billion in revenue in 2021 , 17% up from the year before. What’s mind-blowing, is that it is only the 5th most lucrative dating app out there… Despite being a measly number 5 (kidding), with 75 million monthly active users and 9.6 million subscribers (as of 20

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