Your Rainbow Logo Doesn’t Make You an Ally

Here’s how to materially benefit LGBTQ+ communities year-round instead.

LGBT rights Your Rainbow Logo Doesn’t Make You an Ally by Lily Zheng June 30, 2021 HBR Staff/photosynthesis/Getty Images Post Post Share Save Get PDF Buy Copies Print Summary . It’s time for companies to reconsider how they approach marketing and branding during Pride month. Many members of the LGBTQ+ community are tired of “rainbow ... more Leer en español Ler em português Post Post Share Save Get PDF Buy Copies Print If I were to predict a word of the year for 2021, it’d be “performative.” Lily Zheng is a strategist, consultant, and author who works with leaders to build fair, accessible, in

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