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Don Marinelli, Carnegie Mellon University

sportsbusinessjournal.com · 785 words · saved by 1 readers

A drama professor who saw the coming of an interactive revolution talks about what millennials expect, the ‘deistic principles’ that characterize them, and why doing things the old way won’t reach them I n the mid-90s, I had a great life running Carnegie Mellon drama traveling the country auditioning young people who wanted to pursue the dream of becoming an actor. There was a group of young people and I said, “Let’s play a game,” because I was getting a very strange vibe. … “It is Friday night, money is no object, how many of you on your own volition will go see live theater?” and maybe 25 to 30 percent of the hands went up. I thought there has been a revolution occurring right in front of us, and we seem to have two options. We’re either going to go with it or we’re going to become those old-fart professors who say, “Young people today just don’t appreciate the theater the way we do.” One of the greatest revelations to me is that when I look out at these young people I see the kind o

I n the mid-90s, I had a great life running Carnegie Mellon drama traveling the country auditioning young people who wanted to pursue the dream of becoming an actor. There was a group of young people and I said, “Let’s play a game,” because I was getting a very strange vibe. … “It is Friday night, money is no object, how many of you on your own volition will go see live theater?” and maybe 25 to 30 percent of the hands went up. Photo by: RENEE ROSENSTEEL I said, “All right, how many of you would go to [the] cinema? More hands went up. Then the pièce de résistance. “How many of you would prefer

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