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The VC's Customer - AVC

avc.com · 770 words · saved by 1 readers

Many of the people I know in the venture capital business think their customers are their investors, called LPs in the industry vernacular. I’ve always thought that was dead wrong. The entrepreneur is the customer and the LP is the shareholder. That’s the only way to think about the venture capital business that makes sense […]

The VC's Customer - AVC Search Submit Nov 12, 2005 The VC's Customer Many of the people I know in the venture capital business think their customers are their investors, called LPs in the industry vernacular. I’ve always thought that was dead wrong. The entrepreneur is the customer and the LP is the shareholder. That’s the only way to think about the venture capital business that makes sense to me. What makes this so hard to grok for many in the venture business is that much of the selling we have to do is when we raise money. Once the money is raised, the entrepreneurs are th

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