Capital: Ben Sun - by Mario Gabriele - The Generalist

You can invest early and often, building an index of promising bets. You can back companies late and move deliberately, minimizing risk. You can double and triple down into your winners or deploy all of your capital upfront. You can use your management fees to build an expansive team or stay out of the way as much as possible. You can specialize in a sector or play the generalist. You can narrow in on a geography – a continent, a country, a state, a city – or scour the globe. You can focus on the founder above all else or ignore the founder and care only about the market. You can look for the most crowded room and try to elbow your way to the front or parse through lonely, abandoned ones in search of hidden gold. You can mix and match these variables to your heart’s content, and though the ingredients remain static, you can create something entirely new. With Primary Venture Partners, Ben Sun has turned the dials, fiddled with the formulas, and created something distinctive. The New Yo

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